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Corporate, Business, and Commercial Signage Specialists

Latest news & signage advice

This Post-Lockdown Period is the Best Time for New Signs

Lockdown can be hard both for business and morale – but luckily signage can help on both those fronts. Here’s six reasons why this post-lockdown period is the best time for new signs.
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What to Consider When Planning Your Window Signage

Your store, restaurant or office’s windows can be an excellent opportunity for promotion, branding and creating the right ambiance.
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Five Tips to Keep Your Signs Fresh and Visible in Winter

Here are five tips from our signwriter to keep your signage fresh and visible as we trudge through the rest of winter.
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Why Your Signwriter Should also be Your Project Manager

You may have a team full of excellent workers, even stellar project managers. But, unless you too are in the signage business, they probably know very little about signwriting.
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Attract Diners with These Six Signage Tips for Hospitality Businesses

Here are six tips to help ensure you get your hospitality signage right.
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Everything You Need to Know About Sandwich Board Signs

The good old A-frame sign can be effective for many businesses. Here’s everything you need to know about the enduring benefits of sandwich boards.
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The Fundamentals of Car Wraps and Vehicle Signage

Marketing specialists know that getting seen and noticed is everything when it comes to advertising, and car wraps are among the best, cheapest and longest-lasting techniques in their arsenal.
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The Do’s and Don’ts for Your Interior Office Signs

If you are fitting out a new office or refreshing your brand, make sure you pay attention to these do’s and don’ts of interior signage.
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Marketing Tips for Your Signage

If you’ve decided to ramp up your business marketing with signage, you’ll want to ensure you’re utilising tips and tricks to help with your business objectives.
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Choosing the Best Exterior Signage for Your Business

There are various types of exterior signage, all of which visually communicates your brand and represents what your company stands for. Find out more.
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Design Tips to Get the Most out of Your Signage

If you’re investing in quality effective signage, you’ll want to ensure you make the most of your signs by using eye-catching and functional design.
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How Point of Sale Signage Can Increase Your Sales

Traditional and impactful, point of sale signage is perfect for special offers, new arrivals or anything you want to draw your attention to. It’s been proven that they significantly increase sales.
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How and Why You Should Brighten Up Your Brand with Illuminated Signage

Illuminated signs are an excellent way to shine a spotlight on your business, increasing visibility and brightening your brand.
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Clever Retail Signage Tips to Help You Stand Out from the Pack

The retail world is competitive – you need signage that helps you stand out from the pack so shoppers notice your store, are drawn into your doors and want to buy your product. Read our tips.
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Make the Most of your Windows with Quality Signage

Window signs are eye-catching, help clients find you amidst the crowds and inform customers about opening hours or special deals.
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Why Your Rebrand Strategy Needs to Include Signage

While rebranding is more than just appearances, you certainly need to make a bold, visual statement signaling that change has come.
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Five Industries that Need to Have Strong Signage

From building signs to car wraps to window frosting, signage plays an important role in many industries’ marketing, branding and customer experience.
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Why Vehicle Wraps Are More Important Than Ever

As we move out of lockdown towards level three, many businesses in New Zealand are finding ways to change and adapt to a new, socially distant way of life.
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Back to Basics: What Makes for Powerful Signage

While the world of signage is ever evolving, sometimes it’s useful to revisit the basics upon which the field was built. So what makes for powerful signage?
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Five Signage Trends to Look Out for in 2020

Signage continues to play a crucial role in helping customer find, notice and engage with your business. Here are the 5 signage trends to look out for in 2020.
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Traffic Tricks to Make Sure your Car Wrap Gets Seen

Vehicle signage is an excellent marketing tool often touted as a moving billboard. In built-up areas car signage is incredibly effective, but not if the car is tucked away in your garage!
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Why Your Marketing Strategy is Incomplete Without a Car Wrap

If you have a company car, it should be wrapped. It’s as simple as that. Whether you are a nationwide company in NZ or a sole trader, car wraps are one of the best ways to attract clients and get your business name out there.
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Signage Options to Make the Most of your Windows

Windows are useful spaces. Not only do they bring in light, keep weather out and offer a dynamic, ever-changing view, but they are also superb places for signage.
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Five Signage Tips for National Branding

Whether your company is planning to go national or is already well-established across NZ, strong signage is an important part of your national brand.
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How to Create Iconic Signage

Do you want your signage to be iconic? While having a logo as recognizable as McDonald’s golden arches may seem laughable now, everyone started somewhere. The signage team at Signwise say dream big!
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Do Your Indoor Signs Reflect Your Company’s Culture?

When executed well, indoor signs are so much more than a beautiful logo, legible fonts and creative colour schemes.
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5 Digital Signage Trends of 2019

There is a noticeable growing demand for digital signage solutions from businesses throughout New Zealand.
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Help People Find Their Way with Directional Signage

Here are some things the signwriters at Signwise always keep in mind when it comes to creating strong directional signage.
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Stand Out with Strong Building Signage

In a world increasingly dominated by digital marketing, it can be easy to overlook the importance of building signs.
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Why Signage is Just as Important Indoors as it is Outdoors

We all know how important it is to have strong exterior signage – it works as a landmark pulling people in while helping build your business’s brand....
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Six Rules for Using Signage to Build your Brand

A business’s brand is more than just a name and logo – it is the reflection of a business’s personality, including the look, feel and values that a business represents....
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New Year Do - Signage to Start You Up

With Christmas nearly upon us and end-of-year work dos well in swing, now is the time to give leave to 2018 actions – or inactions – and turn our attention to kick-starting 2019 with a bang.
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Moving Messages - On the Road to Great Signs

We’ve all got a story about ‘that car’ with great signage. The one with the grabbing branding, catchy name, or funky font and design; the one we seek out and recognise first in a line of traffic.
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Plinth Matters - Taking your Business to the Next Level

Making your business standout shouldn’t be limited to the seasons – impactful advertising should happen all-year-round. However, with Christmas on the doorstep and warmer weather encouraging customers outdoors, there’s no better time to be seen.
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Let’s Make it a Wrap

A business’ brand is a narrative that is constantly being communicated. Which is why we at Signwise Auckland, Christchurch and Wellington believe your signage should make your story truly unforgettable. High impact signage is literally wrapping itself around buildings and proving itself to be one of the hottest trends for 2018.
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Signwise - More than Just a Signage Company

Whether you are rebranding or starting from scratch, the ideation, management and execution of a sign is a complex process. It’s an important task with plenty of potential speed bumps along the way…
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Is it Time for a Video Wall?

Video walls are a type of digital signage using several LCD and LED panels. Each screen can have its own content, similar to the Apps on your smartphone:
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Signs for the Season

Many businesses change with the seasons. Retail outlets get new products; restaurants cook different food; even offices have their busy and quiet times of the year.
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How to Choose your Sign’s Ideal Colour

Your business’s signs exist specifically so that people – potential clients and customers – can make snap judgements and figure out if your services are right for them.
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Is It Time for a New Sign?

A good sign is eye-catching, durable and communicates information quickly and efficiently. While the Signwise team’s signage is built to last, there are still times when an existing business will need a new sign.
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Can Digital Signage Boost your Business?

‍Digital signage is offering businesses new innovative and exciting ways to brand and really showcase their products. Would your company benefit from a digital sign makeover?
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Why Choose 3D Signs or Architectural Letters

When it comes to promoting your business there are a lot of great sign options to turn to that will help. Selecting the right sign type can make a real difference.
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Tips for Upgrading your Retail Shop Signage

Customers notice change. If they’ve become too familiar with your shop front, then they might have stopped noticing you altogether.
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Make an Entrance with your Reception Signage

Entranceways and reception areas are the perfect opportunity to impress your clients.
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Car Wrapping Popularity Extends to Personal Use

Vehicle wrapping is growing in popularity for consumers in both personal and commercial markets as today’s level of detail available in both install and print continuously improves.
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The Power of Signs - Help Customers Find Your Business

The power of signage shouldn't be underestimated. How often do you hear customers say they didn't know you were there? Indeed, anyone who has tried to navigate an unfamiliar neighbourhood,
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older posts

Why You Need Sign Makers Who Know Project Management

Taking a sign from concept to production and installation is a complicated process. There’s a lot at stake, and plenty that can go wrong along the way...

A Little History About the World of Signage

From cave paintings to digital printing, signs and symbols have been around since human beings first began expressing themselves.

Top 5 Tips for Exterior Sign Design

One of the first things that will influence the sort of sign you have made is whether it's for an indoors or outdoors location. Here are the top 5 things to think about when you're considering outdoor signage.

Choosing the Right Sign Lettering Matters

The font on your sign matters. There are thousands of fonts available and plenty of creative ways to use them to maximise your sign's impact. The right lettering will enable your customer to quickly...

Top Benefits of Car Wrapping

It's worth taking a closer look at the art of car and vehicle wrapping. If you're looking for ways to stand out, get noticed and stay ahead of the competition without outspending them, car wrapping is a proven promotional tool.

Reception Signage Key to Generating First Impression

Your reception area is a reflection of your business and your reception signage should be too. Signage is often the first point of contact someone has with your business. Use this opportunity to capture the character of your business or brand and make a lasting first impression.

The Marketing Power of Footpath Signs

Footpath signs are an attractive, cost effective and powerful advertising tool. Mobile and hard wearing, they effectively extend your shop front onto the street or anywhere you go - placing your brand and message literally at the customer's feet.

A Closer Look at 3D Signage and How Your Business Could Benefit From It

3D graphics are a really exciting way to add visual interest so it's no wonder 3D signs are more popular than ever. 3D signage raises lettering and logos above the signboard, literally making your sign pop out and creating a fantastic first impression.

Tips for Getting the Most out of Point of Sale Signage

Tips for Getting the Most out of Point of Sale Signage. Point of sale signs and graphics are a top shopping marketing technique.

Considering Neon Signage for Your Business?

Considering Neon Signage for Your Business? Neon signs are one of the most versatile business signage options you can choose.

Vehicle Signage – Creating Your Own Mobile Billboard

One thing’s for sure in these challenging economic times: the world won’t beat a path to the doorway of your business unless you get out there and vigorously promote your brand.

The Benefits of Vehicle Graphics to Your Business

What’s better than having a giant billboard? A giant billboard that moves of course!

Manage the costs of Vehicle Signage

Anyone in business will know that juggling a marketing budget can be a challenge at the best of times! They say half of your advertising works, but which half is doing the business for you?

Considering your business’ needs

Signage today is more than just a painted sign above a front door. Primarily, signs are a means for advertising the premises of your business.

Extra Impact - Plinth Sign & LED lighting

In this blog, we discuss the extra impact your business can gain from, and the benefits of, LED signage, particularly on a plinth sign.