The old adage ‘don’t judge a book by its cover’
doesn’t apply to signage. Your business’s signs exist specifically so that
people – potential clients and customers – can make snap judgements and figure
out if your services are right for them. Although colour preferences are
subjective, choosing a colour scheme for your business’s sign is important as
the colour you pick can say a lot about your business. If you’re unsure, the
experienced team at our signwriting company in Auckland, Christchurch and Wellington are
happy to help you make this important decision.
One big consideration when it comes to signage colour
is consistency. Your external signage tells the public a lot about your
business; the internal signs need to convey a similar message. Internal signage
colours can be softer and complimentary, but you want to be working within the
same colour palate to create a cohesive experience.
Consistency is also crucial when it comes to
incorporating your logo within the sign. You might like a pastel colour scheme
for your signage, but if your logo is bright orange, the result will be chaotic
and off-putting. Unless going through a rebrand, stick to signage colour that
works with your existing logo.
Did you know that there is actually a mathematical way
to calculate the contrast between colours? It’s true! We won’t get too
scientific, but it has to do with how light reflects off the two colours in
question. The bottom line is that certain colours simply don’t work together –
words will become hard to read when set against certain background colours.
Nobody wants this: signage readability is one of the primary concerns when it
comes to your sign.
Different businesses suit different colour schemes.
Professional services like doctor’s surgeries, law firms or accountants work
well with neutral tones and perhaps just a splash of one colour – these aren’t
the sort of services where customers are hoping for something outside the box.
On the other hand, creative services can use bold or eye-catching colour
combinations to demonstrate their unique and innovative brand.
Your Auckland, Christchurch or Wellington signwriter will guide you through consistency, contrast and your business’s unique selling point in order to maximise your sign’s impact.