How to Choose your Sign’s Ideal Colour

The old adage ‘don’t judge a book by its cover’ doesn’t apply to signage. Your business’s signs exist specifically so that people – potential clients and customers – can make snap judgements and figure out if your services are right for them. Although colour preferences are subjective, choosing a colour scheme for your business’s sign is important as the colour you pick can say a lot about your business. If you’re unsure, the experienced team at our signwriting company in Auckland, Christchurch and Wellington are happy to help you make this important decision.

Colour Consistency

One big consideration when it comes to signage colour is consistency. Your external signage tells the public a lot about your business; the internal signs need to convey a similar message. Internal signage colours can be softer and complimentary, but you want to be working within the same colour palate to create a cohesive experience.

Consistency is also crucial when it comes to incorporating your logo within the sign. You might like a pastel colour scheme for your signage, but if your logo is bright orange, the result will be chaotic and off-putting. Unless going through a rebrand, stick to signage colour that works with your existing logo.

Colour Contrast

Did you know that there is actually a mathematical way to calculate the contrast between colours? It’s true! We won’t get too scientific, but it has to do with how light reflects off the two colours in question. The bottom line is that certain colours simply don’t work together – words will become hard to read when set against certain background colours. Nobody wants this: signage readability is one of the primary concerns when it comes to your sign. 

Business Type

Different businesses suit different colour schemes. Professional services like doctor’s surgeries, law firms or accountants work well with neutral tones and perhaps just a splash of one colour – these aren’t the sort of services where customers are hoping for something outside the box. On the other hand, creative services can use bold or eye-catching colour combinations to demonstrate their unique and innovative brand.

Your Auckland, Christchurch or Wellington signwriter will guide you through consistency, contrast and your business’s unique selling point in order to maximise your sign’s impact.