First impressions count



Corporate, Business, and Commercial Signage Specialists

Our Auckland signwriting branch of the award-winning Signwise Group offers the full range of signage products and services. Serving Auckland businesses large and small, whether you're wanting a local Auckland store frontage sign or a nationwide signage roll-out, the team at Signwise are committed to the highest standards of sign writing creativity and workmanship. More than anything, at Signwise we strive to be an invaluable signage resource, collaborating with you to deliver stunning results. We work to develop long term, trusted partnerships with our customers, creating unique signage solutions to assist you and your business. Whether you're needing digital signage, illuminated signs, pole and plinth signs or vehicle signage, our comprehensive level of sign writing expertise means the team at Signwise Auckland can help from the initial consultancy stage through to sign installation – we can even guide you through the Resource Consent process.

Shae Goom


In 1992 Shae started his apprenticeship at his Fathers sign shop in the sunny Hawkes Bay, this at a time when yachting took up all his spare time. On completion of his apprenticeship, a 4 month trip around Europe was the celebration of gaining a trade, then returning back to working at Hayter & Flemming Signs in Napier with a very empty bank account. One year after returning to Napier, a job was offered in Christchurch, which was accepted, and the one-way Cook Strait ferry crossing was booked. Shae worked at Signwise Christchurch from 1999, first as a tradesman, then as a production manager right up until the day after the 2011 February earthquake, where an offer to purchase the Wellington branch of Signwise was accepted. Another one-way Cook Strait ferry crossing was booked, and he is still the owner of Signwise Wellington surrounded by a great team. In late February, an opportunity presented itself to purchase the Auckland branch of Signwise, which took two months to get acceptance and approval, and by the 2nd May 2016, Signwise Auckland had a new ownership structure, which includes two Auckland based partners. When not either in front of the computer, or on the tools, Shae loves to travel, usually looking for a sign show somewhere in the world, snowboarding, and red wine. One day when there is more time, he would love to get back into ocean activities like yachting and diving.

Luc Verstraeten


Luc started his sign making career with an apprenticeship at Signwise Christchurch. His experience includes five years working with large scale print companies as a Production Manager for the Sign division. Some of his career highlights include working on the Air New Zealand ‘Lord of the Rings’ Plane and big boat work wrapping Superyachts and Race Boats in the UK and Europe. When Luc’s not at work he enjoys playing football for the mighty North Shore Seagulls, catching that elusive 20lb snapper from his kayak and camping with his wife and young daughter during summer.


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