Video
walls are a type of digital signage using several LCD and LED panels. Each
screen can have its own content, similar to the Apps on your smartphone:
there’s a lot of digital information, but it isn’t busy or overwhelming. The
other option is to join the screens together to create one very large screen,
delivering an impactful message.
When Are They Used?
Video
wall displays work in a variety of businesses and are becoming a popular choice
for modern digital signage. They can be found in retail shops, stadiums, food
outlets, security control rooms and even offices. The type of business using
video wall signage matters less than the execution.
How to Use a Video Wall
Video
walls can be effective, but they are an investment and need to be done right.
Our signwriters in Auckland, Christchurch and Wellington have some tips:
1.
Establish
the purpose of the wall
What
is the point of your video wall? Is it being used for security or advertising? Do
you want to attract new business, impress visiting clients or engage your
employees? Figure out the wall’s purpose first.
2.
Content
matters
Your
video wall makes a statement and the content it delivers needs to be just as
strong. Once you know the wall’s purpose, you need to create powerful content
to fulfil these goals.
3.
Consider
location
Where
will the video wall go? Indoors or outdoors? What is the lighting like in that
area? Is it meant for close up or distant viewing?
1.
Future-proof
Technology
is constantly changing and video walls don’t come cheap, so it’s crucial to
make sure this modern wall will stand the test of time. It’s best to create a
wall that can be updated and altered, ideally internally.
Time for a Video Wall?
If we’ve piqued your interest and you want to discuss video walls further, get in touch with our expert signwriters at Signwise.