Many
businesses change with the seasons. Retail outlets get new products;
restaurants cook different food; even offices have their busy and quiet times
of the year. As we approach summer, start thinking about seasonality and how to
use the warmer weather and festive spirit to get more feet walking through your
door.
There’s
no sense in swapping permanent building or pole signage with the seasons, but using
seasonal window displays, point of sale signs and footpath flags are great and
easy ways to tell your customers about summer specials. Signwise Auckland,
Christchurch and Wellington signwriters have come up with tips for seasonal
signs.
Christmas Cheer Through
Signage
Those
in the retail and hospitality industries have good reason to get into the
festive spirit as the summer holidays mark the start of high season. Santa window
displays or ‘Christmas Sale’ flags are eye-catching and relevant, drawing
customers into your business. Just make sure to stay true to your business’s
feel: a high-end retail outlet might benefit from a classy Santa hat window
decal while a children’s toy store can get away with more in-your-face signage,
like a candy cane stripped footpath flag.
Decorative Decals in
the Office
Just
like customers on the street, clients and workers in the office like to be
reminded of the holiday cheer. Corporate environments can get festive as well, cleverly
adapting interior signage by using frosted snowflake window decals or by adding
a “Happy Holidays” message to an existing welcome sign or video wall.
Summer Menu and Sales
For
restaurants, cafés and food trucks, window displays and footpath flags are the
best way to let people know about your new summer menu. Similarly, if your retail
outlet has special summer sales, draw customers in with attractive, informative,
summer signage.
Special Hours
Are
you getting tired of people asking what your Christmas hours are? Help your
customers out by making it very clear; use window signage to let the world know
about your special hours.
Get in touch with the signage team at Signwise, who are only too happy to help you make the most of your seasonal summer signage requirements.