A business’s brand is more than just a name and logo – it is the reflection of a business’s personality, including the look, feel and values that a business represents. Important to clients, customers and employees alike, signage is a key element in building a brand.
Whether you are a nationwide architectural firm or a local retail shop, it’s important to keep your signage consistent. Your signs don’t all have to look identical, but by using the same fonts, colours and style, you create a single cohesive feel for your entire business.
The type of signage you use depends on what you want it to do. Do you want to be informative, quirky or easy to spot at night? Plinths, illuminated signs and window frosting are three very different examples of functionality, all offering great branding opportunities when executed well and used in the right context.
One of the most important parts of branding is portraying personality to the world in mere seconds. Through logo, wording, fonts and colouring, signwriters help you portray your business’s personality to the outside world, be it professional and cutting-edge or nostalgic and evocative.
Rule number one is consistency, but signage variety is another useful tool for creating a brand. Your business may need various signs, including easy to see exterior signage, attractive internal walls and mobile vehicle wrapping. While you want to keep the look consistent, you also have to keep things interesting and relevant by varying your signage and distinguishing the outer and inner worlds of your business.
Professionalism can make or break your business. Getting help from experienced signwriters means you sign will have an excellent logo, make use of the right font and be weather-appropriate. It will also be proof-read and edited so a pesky typo won’t ruin your good name!
6 Stay Current
A total brand makeover isn’t always necessary to stay fresh. While name and logo changes happen resulting in an overhaul of a business’s entire signage, sometimes all it takes is updated interior window signage or even a new footpath sign to inject some new life into a business.
If you want to build your brand with effective signage in Auckland, Wellington or Christchurch, speak to the talented and experienced team of signwriters at Signwise.