The right interior design has the power to transform your office into an efficient workspace and an instant marketing tool. It fosters collaboration and comradery amongst workers. It impresses clients and welcomes visitors. And a big part of the interior’s look comes down to signage.
If you are fitting out a new office or refreshing your brand, make sure you pay attention to these do’s and don’ts of interior signage.
Do…
Reflect your brand and personality
Make sure your signs are consistent and cohesive, showcasing your brand throughout your entire workspace. Alongside traditional branding elements like logos and colour schemes, your interior signs are also a great opportunity to reflect your company’s personality.
Add some character into your office with interactive interior walls, bold imagery and humour incorporated into well-placed signs. If you’re a straightlaced law firm, you’ll want to stick to professional signs; if you’re a creative agency, find ways to think outside the box.
Include wayfinding signs
Not everyone in your office already knows their way around. Wayfinding signs help people navigate an unfamiliar space – by including them, you are making your office an inclusive place for new employees, clients and visitors alike. It’s a small, easy way to make everyone feel comfortable.
Don’t…
Overuse text
It can be tempting to include as much information as possible on your interior signage. Signs have a powerful effect on people’s engagement with their surroundings; bombarding them with information is overwhelming.
Instead, include necessary details and rely on symbols and images where possible. There are plenty of ways to communicate office policies, company awards and health and safety protocols without plastering them all over the walls.
Fall for transient trends
If you want your interior signage to last for many years to come, forgo the current trends and opt for timeless designs instead. Style and aesthetics are important but keeping up with current trends will mean you are replacing your interior signs regularly, costing you time and money. Good signwriters know how to balance creativity with classic designs, offering attractive and interesting signs for your office’s interior that will stand the test of time.
Do speak to a signage specialist today
The team at Signwise will help turn your Auckland, Wellington or Christchurch office into an attractive and motivating place to work. Speak to us about your interior signage plans today.