First impressions count



Corporate, Business, and Commercial Signage Specialists

Signwise Wellington offer quick, on-time professional sign solutions with a smile and at a great price. Our signage experts can help with those complex or large scale signage projects you’re faced with as well as the small, everyday services you need. Signwise Wellington offers a full range of sign writing, creative design and production services for almost every kind of sign from corporate rebrands, banners and vehicle graphics to digital imaging and screen printed signs. Our sign making expertise seamlessly integrates both old school skills and state of the art digital equipment and ink technology enabling us to manufacture the highest quality images and signs. At Signwise Wellington, we will make sure your specific signage project is completed with the highest level of craftsmanship, on time, and on budget. We will work with you or your sign design team to develop, manufacture and install all your custom signs exactly as you want them, where you want them.

Shae Goom


In 1992 Shae started his apprenticeship at his Fathers sign shop in the sunny Hawkes Bay, this at a time when yachting took up all his spare time. On completion of his apprenticeship, a 4 month trip around Europe was the celebration of gaining a trade, then returning back to working at Hayter & Flemming Signs in Napier with a very empty bank account. One year after returning to Napier, a job was offered in Christchurch, which was accepted, and the one-way Cook Strait ferry crossing was booked. Shae worked at Signwise Christchurch from 1999, first as a tradesman, then as a production manager right up until the day after the 2011 February earthquake, where an offer to purchase the Wellington branch of Signwise was accepted. Another one-way Cook Strait ferry crossing was booked, and he is still the owner of Signwise Wellington surrounded by a great team. In late February, an opportunity presented itself to purchase the Auckland branch of Signwise, which took two months to get acceptance and approval, and by the 2nd May 2016, Signwise Auckland had a new ownership structure, which includes two Auckland based partners. When not either in front of the computer, or on the tools, Shae loves to travel, usually looking for a sign show somewhere in the world, snowboarding, and red wine. One day when there is more time, he would love to get back into ocean activities like yachting and diving.

Will Thompson

Design & Project Specialist

Will has been keen on all things design from a young age and has worked in many facets of the design and print industries over fifteen years. He has experienced first-hand what it takes to make a splash in the design world, gaining experience in graphic, industrial and architectural design. He has even been lucky enough to collect a couple of medals for his work at national competitions. Will welcomes the challenges the signage industry brings and is always eager to add his ideas and creative flair to the next project. Outside the work arena he plays the drums in an original rock band, flys R/C Aircraft and enjoys socialising with a single malt or craft beer in hand.

Jolene Cruz

Sales Manager

Jolene grew up in the Signage industry back in South Africa. Jolene’s father was a painter by trade and she remembers when he bought his first vinyl cutter in 1996, and how the signage world started to change from then. After qualifying as a hotel manager in 2002, she pursued a key accounts sales role in her father’s business for the next six years, providing customer service to more than ten corporates. From 2009 to 2016, Jolene and her brother ran their own business which employed more than twenty staff members. In the beginning of 2016, Jolene made the decision to sell her shares and immigrate to New Zealand. She and her family took some time to travel around South Africa before making the big move in February of 2017. With fifteen years signage and advertising experience under her proverbial ‘advertising belt,’ it was inevitable she’d continue in New Zealand’s signage industry. Jolene believes that great business is built on great relationships and her passion for design has spurred her desire to offer an authentic service to all her clients. She aims to provide you with the most affordable concept that will give you the perfect platform to enable your business to be seen.

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